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UltraRealis Research

Gartner Research

https://www.gartner.com/smarterwithgartner/it-leaders-pay-attention-to-augmented-reality

https://www.gartner.com/smarterwithgartner/exploring-augmented-reality-for-business-and-consumers

https://www.gartner.com/en/documents/3187631

https://www.gartner.com/en/documents/3881066

https://www.gartner.com/en/documents/3956604

https://www.gartner.com/en/documents/4002860

https://www.gartner.com/en/documents/4006062

http://voicesofvr.com/260-predicting-the-future-of-vr-ar-with-gartners-brian-blau/

Forrester Research

https://www.forrester.com/report/New%20Tech%20Augmented%20Reality%20Virtual%20Reality%20And%20Mixed%20Reality%20Q1%202019/RES144477

https://www.forrester.com/report/Emerging-Technology-Spotlight-Augmented-Virtual-And-Mixed-Reality/RES144266

https://www.forrester.com/report/Combine%20Augmented%20And%20Mixed%20Reality%20With%20IoT%20To%20Deliver%20Insight%20At%20The%20Point%20Of%20Need/RES149955

https://www.forrester.com/report/the-state-of-cloud-in-gaming-media-and-entertainment-2023/RES179010

https://www.forrester.com/blogs/category/virtual-reality/

https://www.forrester.com/report/the-state-of-augmented-reality-in-retail-2020/RES160735

https://www.forrester.com/blogs/15-01-21-microsoft_hololens_is_a_world_changing_mixed_reality_product/

https://www.forrester.com/webinar/The%2BState%2BOf%2BAugmented%2BReality%2BIn%2BConsumer%2BExperiences%2B2020/WEB30986

https://www.forrester.com/blogs/15-07-22-augmented_and_virtual_reality_are_ready_for_prime_time/

https://www.forrester.com/blogs/14-04-28-top_10_cloud_challenges_facing_media_entertainment/

Other Sources

https://www.techrepublic.com/article/extended-reality-hype-forrester-research/

https://rockpaperreality.com/insights/ar-use-cases/augmented-reality-in-entertainment-media/

https://www.sciencedirect.com/science/article/pii/S0148296318305319

https://journals.sagepub.com/doi/10.1177/01634437231210439

https://www.xrtoday.com/mixed-reality/the-state-of-xr-in-arts-and-entertainment-for-2022/

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