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https://www.gartner.com/smarterwithgartner/it-leaders-pay-attention-to-augmented-reality
https://www.gartner.com/smarterwithgartner/exploring-augmented-reality-for-business-and-consumers
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https://www.forrester.com/blogs/15-07-22-augmented_and_virtual_reality_are_ready_for_prime_time/
https://www.forrester.com/blogs/14-04-28-top_10_cloud_challenges_facing_media_entertainment/
https://www.techrepublic.com/article/extended-reality-hype-forrester-research/
https://rockpaperreality.com/insights/ar-use-cases/augmented-reality-in-entertainment-media/
https://www.sciencedirect.com/science/article/pii/S0148296318305319
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https://www.xrtoday.com/mixed-reality/the-state-of-xr-in-arts-and-entertainment-for-2022/