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Ultra Realis is a digital innovation company pioneering immersive streaming media experiences. It blends AI, AR, XR, and video technologies to deliver contextualised, curated, and personalised content — transforming how audiences interact with stories, spaces, and brands in real time.
We create next-generation media ecosystems where video, augmented reality, and AI converge. Our core platform — MyView AR — enables users to experience real-world locations, products, and entertainment through immersive, intelligent video layers. Ultra Realis also invests in and integrates cashflow-positive media and tech assets, building a diversified innovation portfolio that bridges storytelling, technology, and monetisation.
Today’s streaming content is passive and disconnected. Viewers watch, but they don’t experience. Ultra Realis solves this by turning every video into a living, contextual interface — where AI understands what’s happening, AR overlays add meaning, and personalisation connects users emotionally and commercially to the story. It’s the next evolution of media engagement — beyond flat screens, toward interactive immersion
MyView AR is Ultra Realis’ flagship platform — an AI-driven immersive media layer that transforms real-world visuals into interactive, contextual experiences. It delivers personalised overlays that blend reality with information. MyView AR is being developed for tourism, property, retail, and entertainment, bridging digital and physical storytelling.
Ultra Realis was founded by Sharat Williams, an experienced CISO, technologist, and creative entrepreneur with 25+ years in cybersecurity, AI innovation, and digital media strategy. His vision: to merge human storytelling, secure technology, and immersive design into a unified ecosystem where reality and virtuality coexist — safely, intelligently, and beautifully.
To redefine how humanity experiences digital media — not as spectators, but as participants in living, intelligent stories. Ultra Realis envisions a future where streaming content becomes spatial, sentient, and aware — where AI and AR empower creators, brands, and audiences to connect on deeper, more emotional levels.
Fusion of AI, AR, and storytelling — not just tech for tech’s sake, but meaningful media transformation. Cross-industry integration: combining streaming media, property AR, retail immersion, and AI narrative generation. Security and privacy by design, reflecting its founder’s cybersecurity leadership background. Diversified growth model: blending innovation with asset-backed acquisition to create stable, long-term enterprise value.
Functional MyView AR prototype demonstrating AI-assisted object segmentation and contextual overlays. Strategic partnerships and advisors across media, AR/VR, and investment sectors. Development infrastructure established with smart video management. Investor materials, SAFE round structure, and £1M seed raise in motion for acquisition and scale. Growing investor database of angel and VC partners in AI, XR, and media innovation.
Ultra Realis Ventures (its venture arm) is raising £1M-£5M under a convertible SAFE/preferred equity structure at a £6M-£10M pre-money valuation. Funds will: Acquire and integrate income-generating digital/AR assets. Scale MyView AR across multiple verticals. Develop AI-powered media personalisation pipelines. Establish international IP and brand partnerships
icensing and B2B SaaS: MyView AR platform integrations for various industries like tourism, education, and entertainment partners. Value share: on AR-enhanced streaming campaigns and interactive media. Synergy: integrating profitable digital and creative businesses into its innovation ecosystem. Data and analytics services: providing anonymised insight streams for brands and platforms.
Media & Entertainment: interactive streaming and AI-curated storytelling. Tourism & Culture: AR experiences for destinations and museums. Real Estate: immersive property visualisation and guided exploration. Retail & Lifestyle: contextual AR commerce and brand engagement. Education & Training: interactive, mixed-reality learning experiences and many other industry types...
Most AR startups focus on effects or filters — Ultra Realis focuses on meaning. Its AI doesn’t just enhance visuals; it understands the user’s world. It’s a step toward living media ecosystems.
“Ultra Realis” of latin origin means “Beyond Reality.” It represents our belief that reality and imagination are not opposites, but partners — and technology can unite them into one continuous human experience.
“Ultra Realis” of latin origin means “Beyond Reality.” It represents our belief that reality and imagination are not opposites, but partners — and technology can unite them into one continuous human experience.
Launching MyView AR Beta for early access creators and brand partners. Expanding into spatial media feeds. Building strategic alliances with manufacturers and frameworks. Establishing regional operations in the UK, EU, and MENA for AR-based content deployment.
Launching MyView AR Beta for early access creators and brand partners. Expanding into spatial media feeds. Building strategic alliances with manufacturers and frameworks. Establishing regional operations in the UK, EU, and MENA for AR-based content deployment.
Ultra Realis sits at the intersection of AI, AR, streaming, and storytelling — four trillion-dollar industries converging into one. The company’s IP and innovation pipeline position it as a future leader in AI-powered immersive media.
Ultra Realis sits at the intersection of AI, AR, streaming, and storytelling — four trillion-dollar industries converging into one. The company’s IP and innovation pipeline position it as a future leader in AI-powered immersive media.
“We are not building technology to escape reality — we are building it to enrich it.” Ultra Realis believes that AI and AR can serve humanity — to connect, to create, and to rediscover wonder in the everyday world.